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Guide Understand Tax for Small Businesses: Teach Yourself Ebook Epub

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He draws large crowds for his presentations and so has no trouble selling his non-fiction books. There are modern versions of vanity presses that will sell packages ranging from, printing, cover design, eBook formatting, editing, various kinds of online promotional packages and so on. These companies sell book packages that cost thousands of dollars for stuff you can do yourself. But going with a vanity or subsidy press is almost always a bad idea. About twenty years ago two things happened that changed how music was marketed and produced. The first of these was the advent of compressed audio formats MP3s , which made it possible to upload and sell music recordings online.

The second thing was the development of sophisticated music software that allowed musicians to produce quality recordings of their music using their home computers.

What these developments did was to turn the music industry on its head. Now putting aside all the questionable stuff that happened with Napster and other illegal music sharing sites, I think this was a positive change if for no other reason than it democratized the marketing of music. Add the newer streaming services to this and it is far easier for an indie musician is reach an audience than it has ever been. It is, if you like, the eBook revolution.

Now self-publishing is more than just the selling of eBooks but it is the selling of eBooks that drives the changes here. I have little doubt that many if not most of the people in this room would much prefer to read a traditional book. In the music industry when MP3 files first showed up, everyone claimed that the sound quality was inferior. The first generation of MP3 players could only hold about 2 CDs worth of songs and played the music through tinny headphones.

Then four things happened, 1 MP3 players gained a lot more capacity, got better headphones and became easier to use, 2 Napster happened where people could get music for free.

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So over a short time, digital downloads became the preferred way of consuming music by most young people. In fact, young people prefer the sound of a compressed M4A or MP3 file to uncompressed audio.


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They have been conditioned to prefer compressed music. So how does that relate to eBooks? The same is true with eBooks. And just like modern iPods can store a lot of songs, most eBook readers are high capacity and can store a lot of books. If you research self-publishing right now one thing you will find out is that most of the conversation centres around eBooks as opposed to physical books.

The reason for this is simple. There is a subculture right now in publishing akin to the indie music scene of 20 years ago. I would argue that this is almost inevitable. And the reasons are simple.

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Economics and convenience. The other thing that is driving the indie publishing subculture is their extreme dislike of traditional gatekeepers; publishers, agents and anyone else who would tell them whether their book is worthy. The final thing that driving indie publishing subculture is potential profits.

Potential is the operative word here. Professional when that term is used with writer usually refers to the skill set not to the income. It may be more or less depending on your contract. So you can see the appeal. Amazon is the big player here. They have a print on demand option that allows you to sell print copies of your books through the Amazon website. And they have Audible, service to produce and sell audio books. Kobo beat them to the punch so many Canadians have Kobo eBook readers and not Kindles.

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The other factor is Kobo has a direct link to Overdrive which is an eBook distributing service used by many if not most Canadian libraries. There are two basic eBooks formats Mobi, and ePub. Mobi is the Amazon format. Epub is the other common format for eBooks but there are several versions. The reason is Mobi is exclusive to Amazon so they only need one version.

But the ePub format is used by everyone else and they all have their own versions. Kobo and Nook also use encoded versions of ePub. There are lots of services out there that will convert a Word file to an ePub for a modest fee. I can go from Word document to an ePub in about three hours. Because Amazon will convert a novel submitted to them in an ePub format to the Mobi format. And this takes about 15 minutes. The reason for this is that Amazon is constantly tinkering with their Mobi format, and the Mobi you submit to them may not be up to their current standards.

One thing that indie self-published writers like to do is write books about how to succeed as indie self-published writers. What they have done is noticed that books about successful self-publishing sell well. Before you buy any of these make sure they have many positive reviews. When I started this there was a confusing set of options out there and sorting through them all was a lot of work. This was a great course because Pariah not only showed me how to create the ePub, he also had an extensive section on how to get your book on Amazon, Kobo, Google Play and Apple iTunes.

So it was a one-stop shop for everything I needed to get my book out there. There were two problems with this. The first is that Adobe InDesign is an expensive program. Pariah is also an American and his teaching is aimed at American writers. There are subtle but important differences between Canada and the US when it comes to self-publishing. The first of these is a good difference. But by far the biggest problem concerns taxation. Canada and the United States have a reciprocal taxation agreement. This allows Canadians earning money in the United States to be taxed by the Canadian government and vice versa.

Getting one of these is a pain in the butt and usually takes about three months. The reason I said this was a good time to get into self-publishing is that there are now some great aggregate publishers out there. What is an aggregate publisher? The best way to think about this is that an aggregate publisher is a one-stop shop for all your digital self-publishing needs. For the longest time, the biggest player in the aggregate publishing field was Smashwords. Basically, you set up an account with them, they send you a Microsoft Word template, you would paste your novel into that template and reformat it to fit there, send it back to Smashwords.

They use it to create an EPUB. You usually still have to put your Ebook on Amazon yourself. Enter the new kid on the block.

Download Understand Tax for Small Businesses Teach Yourself ebook {PDF} {EPUB}

I only discovered them two weeks ago. Draft2Digital is getting rave reviews from self-published authors so I thought I check them out. Here is what I discovered. Draft2Digital will take your Word file, turn it into an EPUB and get it into the hands of every company out there that matters, including Amazon. I love their business model. They charge no upfront fees to do this and instead take 10 per cent of the retail price of your book on every sale you make after they have distributed your books.

The reason I like this model is that Draft2Digital have a vested interest in how well your book sells. So they do a lot more on the promotion front than most aggregate publishers. These guys kind of epitomize the whole indie publishing aesthetic. Wright, and together they produce the longest running self-publishing podcast called—wait for it— The Self-Publishing Podcast. Until recently Smashwords was arguably the biggest player in self-publishing besides Amazon, but their influence is waning.


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Still, Mark has a lot of good information in his writing and in his YouTube presentations. They dominate the market. There are two basic ways to publish eBooks on Amazon. It usually takes less 48 hours for your book to be available for purchase. Instant gratification.

Fantastic free ebooks for both beginners and creative pros.

You can then turn around and list it for sale on other sites like Kobo, Google Play and Apple. However, Amazon has a second program called KDP select. What happens here is that in return for exclusive rights to market your eBook, Amazon will give you more promotion and put your eBook in their lending library Kindle Unlimited. Then you not only get paid for eBook sales but you also paid when people borrow your eBook from Kindle Unlimited and read it. If your book is available through Kindle Unlimited, more people will discover it.

And because they have already paid the fee to join Kindle Unlimited in the first place, there are no further fees involved in downloading and reading your book. The consensus among indie authors is that this is a great program for someone who is just getting started, but less helpful for more established authors. I decided not to give Amazon the exclusive digital rights to my books. There are two reasons for this, the first is that I am a Canadian writer and a disproportionately large number of Canadians read e-books on Kobo e-book readers for the reason I mentioned earlier.

That means if I went only with Amazon, I would exclude those folks from my potential readership. The other reason and this is much more troubling, is that Amazon has very strict rules regarding how book reviews are handled on their website. The more positive reviews you have, the more books you will sell. This is the reason by the way that writing reviews of the books that you buy is very important to the authors.

There is understandably a great temptation to try to manipulate this system. If the writer could find a way of generating a large number of false positive reviews for his book, he or she could game the system. So Amazon has put in place several safeguards to stop this from happening and if they suspect that you are generating false reviews for your book, they will shut down your account.

The problem with this is if someone wanted to hurt you, if they were, for instance, jealous of your success, they could generate a bunch of false reviews for your book. That happened last year to an Alberta author. He gave Amazon exclusive digital rights to his book in exchange for inclusion on Kindle Unlimited. And because he gave Amazon exclusive rights to his Ebooks, Amazon was his major source of income. Then these false reviews showed up and Amazon shut him down.

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