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Download e-book Business Statistics for Competitive Advantage with Excel 2010: Basics, Model Building, and Cases

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Statistics, from basics to sophisticated models, are illustrated with examples using real data such as students will encounter in their roles as managers. A number of examples focus on business in emerging global markets with particular emphasis on emerging markets in Latin America, China and India. Results are linked to implications for decision making with sensitivity analyses to illustrate how alternate scenarios can be compared.

Chapters include screenshots to make it easy to conduct analyses in Excel with time-saving shortcuts expected in the business world. PivotTables and PivotCharts, used frequently in businesses, are introduced from the start. Model building with regression is presented as a process, adding levels of sophistication, with chapters on multicollinearity and remedies, forecasting and model validation, autocorrelation and remedies, indicator variables to represent segment differences, and seasonality, structural shifts or shocks in time series models.

Special applications in market segmentation and portfolio analysis are offered, and an introduction to conjoint analysis is included. Nonlinear models are motivated with arguments of diminishing or increasing marginal response.

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The author emphasises communicating results effectively in plain English and with screenshots and compelling graphics in the form of memos and PowerPoints. Chapters include screenshots to make it easy to conduct analyses in Excel PivotTables and PivotCharts, used frequently in business, are introduced from the start. Model building with regression is presented as a process, adding levels of sophistication, with chapters on multicollinearity and remedies, forecasting and model validation, auto-correlation and remedies, indicator variables to represent segment differences, and seasonality, structural shifts or shocks in time series models.

A number of examples focus on business in emerging global markets with particular emphasis on China and India. Nonlinear models are motivated with arguments of diminishing or increasing marginal response, and a chapter on logit regression models introduces models of market share or proportions. The Second Edition includes more explanation of hypothesis tests and confidence intervals, how t, F, and chi square distributions behave. Account Options Sign in. Top Charts.

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Exceptional managers know that they can create competitive advantages by basing decisions on performance response under alternative scenarios. To create these advantages, managers need to understand how to use statistics to provide information on performance response under alternative scenarios.

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    Business Statistics for Competitive Advantage with Excel 2010

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