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Then you just stand back and get out of the way, and these things take on a life of their own. On starting Apple with Steve Wozniak: We worked hard, and in 10 years Apple had grown from just the two of us in a garage into a 2 billion company with over employees. I remember many late nights coming out of the Mac building when I would have the most incredibly powerful feelings about my life.

I think this is the start of something really big. Another priority was to make Apple more entrepreneurial and startup-like. So we immediately reorganized, drastically narrowed the product line, and changed compensation for senior managers so they get a lot of stock but no cash bonuses. The upshot is that the place feels more like a young company. You know how many committees we have at Apple? We have no committees. We are organized like a start-up. We are organized like a startup. We are the biggest startup on the planet.

We are aware that we are doing something significant. Everyone here has the sense that right now is one of those moments when we are influencing the future. Very rarely do we get a chance to put something back into that pool. I think we have that opportunity now. See also: Tim Ferriss quotes On business, productivity, startups, etc. The best ideas have to win. My model for business is The Beatles. They balanced each other, and the total was greater than the sum of the parts.

We have wonderful arguments. Whatever hassles you have, there is a bond. The vision pulls you. We cook up new products. You never really know if people will love them as much as you do. I skate to where the puck is going to be, not where it has been. Since the very, very beginning. Part 1. There needs to be someone who is the keeper and reiterator of the vision.

Part 2. So in a thousand and one little, and sometimes larger ways, the vision needs to be reiterated. I do that a lot. When I got back here in , I was looking for more room, and I found an archive of old Macs and other stuff. You have to look forward. We figure out what we want.

Neither of us had any idea that this would go anywhere. Woz is motivated by figuring things out. He concentrated more on the engineering and proceeded to do one of his most brilliant pieces of work, which was the disk drive, another key engineering feat that made the Apple II a possibility. I was trying to build the company, trying to find out what a company was. The best example of all and one of the greatest jobs of marketing that the universe has ever seen, is Nike. Remember, Nike sells a commodity. They sell shoes. And yet, when you think of Nike, you feel something different than a shoe company.

What does Nike do in their advertising? They honor great athletes, and they honor great athletics. More important than building a product, we are in the process of architecting a company that will hopefully be much more incredible, the total will be much more incredible than the sum of its parts. Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world? My dream is that every person in the world will have their own Apple computer. None of the really bright people I knew in college went into politics. All of them are in business now, which is funny, because they were the same people who trekked off to India or who tried in one way or another to find some sort of truth about life.

Our goal is to make the best personal computers in the world. We have a major opportunity to influence where Apple is going. As every day passes, the work fifty people are doing here is going to send a giant ripple through the universe. I am really impressed with the quality of our ripple. Someone who really wants to get a little over his head and make a little dent in the universe.

What I do all day, is meet with teams of people, and work on ideas, and solve problems, to make new products, to make new marketing programs, whatever it is. What they need is a common vision. What are customers saying? How responsive are we? Do we have the best products and the best people? Those are the kind of questions you have to focus on.

About 10, of them are in the stores. Some of them are just key individual contributors. When a good idea comes, you know, part of my job is to move it around, just see what different people think, get people talking about it, argue with people about it, get ideas moving among that group of people, get different people together to explore different aspects of it quietly, and, you know — just explore things.

Companies, as they grow to become multi-billion-dollar entities, somehow lose their vision. They insert lots of layers of middle management between the people running the company and the people doing the work. They no longer have an inherent feel or a passion about the products. The people who are doing the work are the moving force behind the Macintosh. My job is to create a space for them, to clear out the rest of the organization and keep it at bay.

My job is not to be easy on people. My job is to make them better. My job is to pull things together from different parts of the company and clear the ways and get the resources for the key projects. And to take these great people we have and to push them and make them even better, coming up with more aggressive visions of how it could be.

And that keeps the B players, the bozos, from larding the organization, only the A players survive. I want to see what people are like under pressure. If they fall in love with Apple, everything else will take care of itself. We hire people who want to make the best things in the world. They work nights and weekends, sometimes not seeing their families for a while.

Sometimes people work through Christmas to make sure the tooling is just right at some factory in some corner of the world so our product comes out the best it can be. People care so much, and it shows. They have to be really smart. But the real issue for me is, are they going to fall in love with Apple? All we are is our ideas or people. The secret of my success is that we have gone to exceptional lengths to hire the best people in the world.

We do it ourselves and we spend a lot of time at it. So I take it very seriously. How do I feel about this person? Why are they here? And everything else will take care of itself. But nonetheless it has to be done and it is never fun. That really turned out to be a bozo product. Why did you work on that? I want to see if they just fold or if they have firm conviction, belief, and pride in what they did. You should never start a company with the goal of getting rich.

Your goal should be making something you believe in and making a company that will last.

Do I really need to go to school for photography?

It will just ruin their lives. And if you die without kids, it will all go to the Government. Almost everyone would think that he could invest the money back into humanity in a much more astute way than the Government could. The challenges are to figure out how to live with it and to reinvest it back into the world, which means either giving it away or using it to express your concerns or values.

It was giant! I mean, it was phenomenal! This year, it will be a billion and a half. The neatest thing was, by , I was able to walk into classrooms that had 15 Apple computers and see the kids using them. And those are the kinds of things that are really the milestones. None of those people care about the money. It was the chance to actually try something, to fail, to succeed, to grow. To me, marketing is about values. And we not gonna get a chance to get people to remember much about us. No company is. So we have to be really clear on what we want them to know about us. The only chance we have of communicating is with a feeling.

You saw the commercial. This is now the way we want computers to go. This is not the legacy we want to leave. This is not what we want our kids to be learning. This is wrong and we are going to show you the right way to do it and here it is. Rand Fishkin. Humans are tool builders. We create things to amplify ourselves.

What a computer is to me is the most remarkable tool that we have ever come up with. We think basically you watch television to turn your brain off, and you work on your computer when you want to turn your brain on. I think everybody in this country should learn how to program a computer, should learn a computer language because it teaches you how to think.

Talking about bicycles: Human are tool builders, and we build tools that can dramatically amplify our innate human abilities. We actually ran an ad like this early at Apple that the personal computer is the bicycle of the mind and I believe that with every bone in my body that all the inventions of humans, the computer is going to rank near, if not at the top, as history unfolds and we look back. It is the most awesome tool that we ever invented the computer.

And I feel incredibly lucky to be at exactly the right place in Silicon Valley, at exactly the right time historically where this invention has taken form. It can be a writing tool, a communications center, a super calculator, a planner, a filer and an artistic instrument all in one, just by being given new instructions, or software, to work from. There are no other tools that have the power and versatility of a computer.

Right now, computers make our lives easier. They do work for us in fractions of a second that would take us hours. They increase the quality of life, some of that by simply automating drudgery and some of that by broadening our possibilities. These technologies can make life easier, can let us touch people we might not otherwise. You may have a child with a birth defect and be able to get in touch with other parents and support groups, get medical information, the latest experimental drugs.

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These things can profoundly influence life. There are downsides to everything; there are unintended consequences to everything. People are thinking less than they used to. No matter how much information the Web can dish out, most people get far more information than they can assimilate anyway. But the next thing is going to be computer as guide or agent.

Maybe he knew how addictive these technologies were. One of the things that made Apple great was that, in the early days, it was built from the heart. The roots of Apple were to build computers for people, not for corporations. I want to make a phone that people love. Think about it. What are the great brands? Most people would put Apple in that category.

You could spend billions of dollars building a brand not as good as Apple. What is Apple, after all? Hardware, software, developer relations, marketing. Every once in a while, a revolutionary product comes along that changes everything. What we want to do is make a leapfrog product that is way smarter than any mobile device has ever been, and super-easy to use.

This is what iPhone is. We designed iMac to deliver the things consumers care about most: the excitement of the Internet and the simplicity of the Mac. The doing is more concrete. But usually when you dig a little deeper, you find that the people that really did it were also the people that really worked through the hard intellectual problems as well.

I discovered that the best innovation is sometimes the company, the way you organize a company. The whole notion of how you build a company is fascinating. Leonardo [da Vinci] was the artist but he also mixed all his own paints. He also was a fairly good chemist. He knew about pigments, knew about human anatomy. And combining all of those skills together , the art and the science, the thinking and the doing, was what resulted in the exceptional result. When companies get bigger they try to replicate their success.

But they assume their magic came from process.

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Actually, making an insanely great product has a lot to do with the process of making the product, how you learn things and adopt new ideas and throw out old ideas. People get stuck as they get older. Our minds are sort of electrochemical computers.

Your thoughts construct patterns like scaffolding in your mind. You are really etching chemical patterns. In most cases, people get stuck in those patterns, just like grooves in a record, and they never get out of them. You always have to keep pushing to innovate. He had to move on, and when he did, by going electric in , he alienated a lot of people. His Europe tour was his greatest. The Beatles were the same way. They kept evolving, moving, refining their art. Innovation distinguishes between a leader and a follower.

The people who go to see our movies are trusting us with something very important — their time and their imagination. So in order to respect that trust, we have to keep changing; we have to challenge ourselves and try to surprise our audiences with something new every time. My philosophy is that everything starts with a great product. So you have to listen very carefully. But then you have to go and sort of stow away — you have to go hide away with people that really understand the technology, but also really care about the customers, and dream up this next breakthrough.

Sometimes when you innovate, you make mistakes. It is best to admit them quickly and get on with improving your other innovations. Apple is built on refugees from other companies. These are the extremely bright individual contributors who were troublemakers at other companies. The people who made Mac are sort of on the edge. All the people that I worked with were clearly in that category too. I think the artistry is in having an insight into what one sees around them.

I never made one of my discoveries through the process of rational thinking. Albert Einstein. Whenever you find yourself on the side of the majority, it is time to reform or pause and reflect. Mark Twain. It seemed obvious to them after a while. They worked with computers because they are the medium that is best capable of transmitting some feeling that you have, that you want to share with other people. What I do see is a small group of people who are artists and care more about their art than they do about almost anything else.

Look at the way artists work. Now, yes, we have a few workaholics here who are trying to escape other things, of course. But the majority of people out here have made very conscious decisions; they really have. One of my role models is Bob Dylan. As I grew up, I learned the lyrics to all his songs and watched him never stand still.

If you look at the artists, if they get really good, it always occurs to them at some point that they can do this one thing for the rest of their lives, and they can be really successful to the outside world but not really be successful to themselves. I have to go. Maybe later they re-emerge a little differently. Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service.

To design something really well , you have to get it. It takes a passionate commitment to really thoroughly understand something, chew it up, not just quickly swallow it. Many companies forget what it means to make great products. After initial success, sales and marketing people take over and the product people eventually make their way out. It was the original vision for Apple. It takes a lot of hard work to make something simple, to truly understand the underlying challenges and come up with elegant solutions.

We will make them bright and pure and honest about being high-tech, rather than a heavy industrial look of black, black, black, black, like Sony. We ended up talking a lot about design, but also about the values of our family. Did we care most about getting our wash done in an hour versus an hour and a half? Or did we care most about our clothes feeling really soft and lasting longer? Did we care about using a quarter of the water? We spent two weeks talking about this every night at the dinner table.

And the talk was about design. Design is how it works. With many things: high-performance automobiles, for example, the aesthetic comes right from the function, and I suppose electronics is no different. They take the extra time to lay out grids and proportion things appropriately, and it seems to pay off for them.

I mean, beyond the functional benefits, the aesthetic communicates something about how they think of themselves, their sense of discipline in engineering, how they run their company, stuff like that. Designing a product is keeping five thousand things in your brain, these concepts and fitting them all together in kind of continuing to push to fit them together in new and different ways to get what you want.

Every day you discover something new that is a new problem or a new opportunity to fit these things together a little differently. I have always found Buddhism — Japanese Zen Buddhism in particular — to be aesthetically sublime. Look at the Mercedes design, the proportion of sharp detail to flowing lines. Over the years, they have made the design softer but the details starker.

Take desktop video editing. I never got one request from someone who wanted to edit movies on his computer. We will fit them in a small package, and then we can make them beautiful and white, just like Braun does with its electronics. Tony Hsieh. The single most important thing is to make people happy. If you are making people happy, as a side effect, they will be happy to open up their wallets and pay you. Derek Sivers. Besides Dylan, I was interested in Eastern mysticism, which hit the shores at about the same time. I started to listen to music a whole lot and I started to read more outside of just science and technology, Shakespeare, Plato.

Apple is about something more than that, Apple, at the core, its core value, is that we believe that people with passion can change the world for the better. Picasso had a saying: good artists copy, great artists steal. And we have always been shameless about stealing great ideas, and I think part of what made the Macintosh great was that the people working on it were musicians and poets and artists and zoologists and historians who also happened to be the best computer scientists in the world.

On why he made everybody sign the Mac cases: Because the people that worked on it consider themselves and I certainly consider them artists. How do you know the direction to head with products? It boils down to taste. Emerge yourself with the best ideas from the humanities. And integrate them. Pull interests from diverse areas. A lot of people that would have been artists and scientists have gone into this field to express their feeling and so it seemed like the right thing to do.

The finest dozen computer scientists I know are all musicians. The key thing that comes true is that they had a variety of experiences which they could draw upon, in order to try to solve a problem or to attack a particular dilemma in a kind of unique way. Some are better than others, but they all consider that an important part of their life.

People bring these things together a lot. Anyway, one of our biggest challenges, and the one I think John Sculley and I should be judged on in five to ten years, is making Apple an incredibly great 10 or 20 billion-dollar company. On Dr. Edwin Land: Not only was he one of the great inventors of our time but, more important, he saw the intersection of art and science and business and built an organization to reflect that. You need a very product-oriented culture, even in a technology company.

Lots of companies have tons of great engineers and smart people. But ultimately, there needs to be some gravitational force that pulls it all together. Otherwise, you can get great pieces of technology all floating around the universe. We did iTunes because we all love music. She loves people, image editing, composition, film, her cats, and Forest. With his wife, Julie, and daughter, Evelyn, Ben resides in St.

Ignatius, Montana, where he continues to design and farm. He is the founder and creative director of The Design Cooperative. Her inspiring seminars on photography and business have helped thousands of photographers. Through one-on-one consultations and her blog, www. Marcy James is a fine art documentary photographer who began teaching for RMSP during the old wet processing days when her passion was building pinhole cameras and working with antiquarian photo processes.

Today, she has merged antiquarian methods with digital technology and has a special love for exploring the importance and potential with how our images live in the world regardless of whether we are presenting our work through the web or with exhibitions. Marcy developed her photography through a myriad of jobs including working for CBS News and Television in London and Los Angeles, freelancing as an architectural photographer and photojournalist and owning a successful portrait studio.

In addition to teaching for RMSP, Marcy served the school as their Director of Education for seven years where she designed curriculum and coordinated classes for both our Career Training Program as well as our Workshops. As an artist, Marcy has exhibited nationally and her work has been featured in several publications over the years. Doug Johnson is a Colorado native now living in Missoula, Montana.

Before a life-changing pursuit of photographic art, he was an outdoor educator for more than 20 years, passionately teaching people backcountry skills in navigation, mountaineering, avalanche awareness and wilderness first aid. He is currently involved in an ongoing project called Art Music, which fuses the art of photography with live musical performance.

His educational philosophy is fun, intuitive and full of creative persistence. Wes Kroninger is well known for his inventive editorial and beauty portraiture—cleanly lit images with a vitality and vibrancy that impacts viewers immediately. Kroninger has been a full time photographer since and in that time his work has gained national exposure, in publications including American Salon , Rolling Stone , Modern Salon , Rangefinder , Studio Photography , Banking Investor Magazine , Long Beach Magazine , Travel and Leisure Golf and a wide range of trade publications.

In the photography industry, Kroninger has also been recognized for his work as an instructor, leading an extremely successful platform class at the WPPI convention in Las Vegas, where he shared some of the secrets of his elegantly lit beauty images. He is also a contributor to Pro Photo Resource, a popular on-line resource for professional photographers. Joe Lavine lives in Golden, Colorado, and works as a commercial photographer specializing in food and beverage. For 20 years, Joe has worked with clients in his studio on Santa Fe Drive, the growing prominent art and photo district in Denver.

Along with his commercial work, Joe has been teaching for more than 10 years at the Art Institute of Colorado. His expertise in Photoshop allows him to do his own digital retouching and manipulation for both client and personal work. Jeff McLain is a photographer, videographer, and digital retoucher.

After his photography education, Jeff got his start as a freelance photo assistant in San Francisco working on editorial, catalog and advertising shoots. His skills in Photoshop and computing allowed him to help photographers bridge the gap between the film days and all-digital workflows, and he stood at the forefront of the advent of the career of the "Digital Technician. Jeff soon moved into shooting, and then moved laterally to video capture. His background as a multi-instrumental musician has also benefited his understanding of sound design and audio capture, which can be a technically challenging aspect of film-making.

He worked for many years as a digital technician for Pier 1 Imports, Pottery Barn and a slew of others. He has loaded 15 cases of equipment onto planes, coordinated with Spanish-speaking producers in Mexico, photographed hamburgers by window-light in Hong Kong, shot smoothies on the balcony of Rudolph Valentino's Hollywood mansion, talked about film technology on a photo shoot with George Lucas, and has worked out of helicopters, Cessnas and random hotel rooms. He has been a freelancer for over 15 years and takes a 'real-world' approach to his perspective of the photographic industry and the skills needed in today's market.

Locally, he and his wife own and operate a boutique wedding videography business. Jeff is a graduate of Hallmark Institute of Photography and has B. When not shooting in-studio or on-location, Jeff spends time with his wife, son, dog and cat in Missoula, Montana. He plays bluegrass dobro, banjo and guitar to unwind. Website Website. Mark Cluney is a wedding and editorial photographer based in Missoula, Montana. He bought his first camera in and has photographed weddings a year since as Cluney Photo. He is passionate about capturing the themes of emotion and memory through photography.

His wedding work focuses on storytelling; emphasizing the authentic moments and feelings of the day. Consciously opposing many of the trends and fads in the wedding industry, he strives to take images that are timeless. In his spare time, he loves to read, study classic fashion and portrait photography, and spend time with his wife Angela and son Eastwood. Mike Tittel admits an obsession with all-things photography.

As a freelance active lifestyle photographer based in Salt Lake City, his work reflects his personality: passionate, energetic, adventurous, and focused. His zeal for the craft and technical side of photography is equally matched by his love for running a business and working as a team with other creative professionals to create visually stunning work. Michael Clark is an internationally published outdoor photographer specializing in adventure sports, travel, and landscape photography. He produces intense, raw images of athletes pushing their sports to the limit and has risked life and limb on a variety of assignments to bring back stunning images of rock climbers, mountaineers, kayakers, and mountain bikers in remote locations around the world.

He uses unique angles, bold colors, strong graphics and dramatic lighting to capture fleeting moments of passion, gusto, flair and bravado in the outdoors. Balancing extreme action with subtle details, striking portraits and wild landscapes, he creates images for the editorial, advertising and stock markets worldwide. As a former physicist Michael has worked on both sides of the technical revolution — helping refine the technology and using it for his current profession.

Michael has worked as a professional photographer since and added digital photography to his repertoire in In addition to shooting still images, Michael has also launched Michael Clark Productions, which produces top-notch motion and video pieces using state of the art digital cinema cameras. Inti St. Clair is the real deal. That fall she moved to Seattle, WA, and her commitment to working toward earning a full-time, independent living as a commercial photographer required a constant grind: her days were filled with shooting, assisting other photographers, part-time work at a camera repair store, and late nights waitressing.

In late , she landed a position as a full-time producer, studio manager and second shooter for a very busy studio. She remained in that position for nearly four years, all the while honing her skills and developing her own portfolio. She shoots for national and international brands. Her wanderlust spirit invokes a global feel in her work and translates into an impressively diverse portfolio of beautiful images of people enjoying life the world over.

Sarah J. Sarah became a registered agent before the United States Patent and Trademark Office during law school. Sarah counsels clients on developing strategies for protecting their rights and then represents them in patent, copyright, trademark, trade dress, trade secret, and related business and contract matters. Sarah assists clients in securing and enforcing their intellectual property rights in the U. Sarah serves as local counsel for intellectual property disputes in the District of Montana and her past experience includes a Markman Hearing before the Honorable Carolyn Ostby in the District of Montana, Great Falls Division.

Sarah has represented clients during 10 State and Federal jury trials in Montana. In addition to being a founder of the IPL Section, she has also organized and prepared Community Copyright Registration Workshops occurring simultaneously around Montana. Sarah was born and raised on the Dearborn and Missouri Rivers in northcentral Montana.

In her free time, Sarah enjoys playing volleyball and soccer or finding new trails with her family. Following graduation she worked as a financial auditor and tax preparer in Missoula and Helena and a controller for a Boise hospital. In , returning to Missoula she joined BDM. Her practice focuses on personal, business and not-for profit tax preparation, financial reviews and compilations, and consulting.

To balance her life, she takes time for yoga, golf, and skiing and hiking with her husband and two kids. She enjoys photographing people in their natural habitat, primarily mothers and children, and she is on a constant search for light. Quinn is passionate about helping students to discover the artist within themselves. David Talley believes in a necessary resolution. David's work exhibits the darkest moment before an explosion of light, and his imagery is marked by a story, broken but changed for the better, and the ability to transform the present problem into a prosperous future.

David is the founder of the worldwide conceptual photography movement, Concept Collaboration. Kiara is an Australian native, a lover of colour and a free-spirited romantic whose work reflects her charismatic character. Her work has taken her internationally, shooting for worldwide brands and recognised companies. I shoot people and things for a living, and I love it. Yes, with a camera. The camera helps, though. This process is basically my life. Ryan Gobuty is an architectural and lifestyle photographer based in Los Angeles.

He has worked with Gensler, a global architecture and design firm, since , and has served as the photography manager for six offices since Ryan has traveled the globe helping to build Gensler's portfolio, photographing nearly projects worldwide since transitioning from an architectural designer in My passion for photography began while I was pursuing marketing in college. I attended Rocky Mountain School of Photography in , and have been doing photography full time ever since.

Seeker of human connection. She attended RMSP in and will always carry a fondness for Missoula and the places where she first learned to view the world through her lens. She calls Utah home but has traveled much of the world in search of experiences and connections bigger than herself. At RMSP, you'll live, breathe, and dream photography for eight of the most incredible months of your life.

Our method? Full immersion. The result? Your mastery of the craft. Our curriculum starts at square one, where everyone gains a foundation in the basics, and evolves toward more specialized learning that suits your professional goals. Phase I is all about fundamentals: cameras, editing, lighting, flash, composition, creativity, output, business, and marketing.

Let us fill in the gaps in your knowledge that you can focus on moving forward. This phase is packed full of beginning-through-advanced photographic techniques, a solid foundation in business and marketing skills, and important workflow management considerations. Phase II focuses on skills-development in the two industries that employ photographers: retail and commercial photography. Today, photographers are hired based on style and vision, not on genre alone.

Being well versed in both industries opens the door to many more job opportunities in the future. During this phase, you will learn directly from working photographers in the industry who have built successful businesses and want to share their experiences with you. Phase III is all about becoming a professional. At this point, you've built your foundation and it's time to practice your new knowledge and skills with the pros.

You really can't beat that combination. Students get a ton of support at RMSP from faculty, staff and each other. Instead of the usual cut-throat competition, RMSP students are encouraged to master soft skills like collaborating effectively, managing teams and building relationships - skills that have become critical to success in today's photo industry. By bringing working professionals in as educators, RMSP exposes students to real-world practices, almost like an apprenticeship with a lot of different masters. Seeing how so many people solve the same problems gives students an arsenal of tools and approaches they can use and adapt in their own careers.

I wish I'd had that when I started out. We recognize that becoming a professional photographer requires much more than photographic skill and knowledge. For this reason, we crafted the Professional Intensive curriculum to include an even distribution of photographic, lighting, business, and marketing skills professionals need in order to be successful in today's market. Below is an estimation of the percentage of time spent in each of the Professional Intensive core courses. Throughout 36 weeks at RMSP, there is a lot of time for lectures, assignments, shoots, homework, fun, learning and community.

But the most important part about the whole adventure is that you will leave with a massive foundation of applicable skills. Click the icons below to see what Professional Intensive students will have learned upon graduation. It must also be noted that this lists only the advanced topics. The basic skills a student needs to understand some of these advanced concepts will also be covered thoroughly. You could take it upon yourself to learn online, from books, or attend seminars and workshops and piece together a well-rounded education over the course of your career. RMSP instructors have the information you need and know how to present it in ways that make sense immediately.

An Iowa College in the Liberal Arts Tradition

Don't waste time and energy trying to learn the ropes on your own when you could be focused on gaining speed and developing your vision. Without the technical mastery and precision that deliver outstanding results, the effort you've put into your photography business won't matter. Plenty of photographers take good photos, but very few know how to create and produce exceptional work that will stand out in a saturated marketplace. Some professionals simply wing it, unsure what they're doing with their cameras and why.

Not RMSP graduates. You'll develop a technical foundation so strong it's ingrained. This is the reason RMSP requires that students take every foundational class, and why every student must become well versed in both commercial and retail photography. Being comfortably tech-savvy during a shoot means you can focus on what really matters: creativity and style.

Every Professional Intensive student will also graduate as a Phase One Certified Professional POCP , which makes a huge difference for students wanting jobs as digital techs, studio assistants, or commercial photographers. Each student will also receive a complimentary copy of Capture One Pro 10 installed on their laptop. Retail photography encompasses genres in which photographers create memories or document events for individual people.

Commercial photography encompasses genres in which photographers create images that help sell a product or service for a business or agency. It takes all four years at college to learn what you learn at one summer at RMSP, and that's technically speaking, that's not getting into the creative side.

You have to assert yourself in an industry that doesn't want you. There is not a need for more photographers. You have to make a lot of noise, do things differently, and make yourself stand out. You have to actually push yourself really hard when you first start out. But it's super rewarding. Everything you put into it, every ounce of your effort is always shown. Every victory is due to your hard work, and every failure is due to what you did wrong. If you enjoy learning from your successes, it's extremely rewarding.

And it's awesome, you get to travel around and take pictures for a living. RMSP gave me the confidence to just start shooting and make a living out of it. If I gained one thing from the program it's that it gives you the confidence you need to make it as a professional photographer. Capture One Pro is a cutting edge imaging software program designed to help professional photographers streamline their workflow. Each Professional Intensive student will receive a free copy of Capture One Pro after starting the program! Creating estimates and invoicing clients before and after a big photography project can be difficult and chaotic, but BlinkBid makes it easy.

Each Professional Intensive student will receive one free year of BlinkBid to help with this process and make starting their business a little easier. The software you use in your workflow is almost as crucial as your camera. Want a specific lens for a workshop? Need some extra gear for your next shoot? Renting gear from Lens Pro To Go allows you to try before you buy! Log In Create an Account.

Have you been trying to build a photography business? Establishing a photography career is really, really HARD. If you think you've got what it takes to be a pro, Professional Intensive is for you. Apply Now. Other options: Purchase a gift certificate. Cancellation Policy. Housing Housing in Missoula is generally easy to find.

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What you need to bring to the program Digital SLR camera body or an approved mirrorless interchangeable-lens digital camera body One normal lens Laptop computer Equipment manual s Three empty portable external hard drives between 1TB and 5TB Tethering cable for your camera Memory card for your camera Memory card reader or slot on your laptop Flash drive Monitor calibration tool Adobe Lightroom CC Tripod Legs Tripod Head What you need to purchase after you arrive We'll share information in classes to help you make these purchases Dedicated flash unit Wireless flash trigger or transmitter for your flash unit Paper for printing Package of 8.

Website Instagram. Jessica Carter Jessica Carter is all about balance: passion with practicality, simplicity with thoroughness, creativity with strategy. Neil Chaput de Saintonge Neil Chaput de Saintonge , a former junior high science teacher, has taught photography for almost 50 years, to over 20, students.

Website Blog. Marcy James Marcy James is a fine art documentary photographer who began teaching for RMSP during the old wet processing days when her passion was building pinhole cameras and working with antiquarian photo processes. Wes Kroninger Wes Kroninger is well known for his inventive editorial and beauty portraiture—cleanly lit images with a vitality and vibrancy that impacts viewers immediately. Joe Lavine Joe Lavine lives in Golden, Colorado, and works as a commercial photographer specializing in food and beverage. Website Website Instagram. Mike Tittel Mike Tittel admits an obsession with all-things photography.

Michael Clark Michael Clark is an internationally published outdoor photographer specializing in adventure sports, travel, and landscape photography. Clair Inti St. Sarah Rhoades Sarah J. David Talley "Even the darkest of moments are followed by an explosion of light Kiara Rose Talley Kiara is an Australian native, a lover of colour and a free-spirited romantic whose work reflects her charismatic character. Chad Kirkland I shoot people and things for a living, and I love it. Alex Adams Photographer.

Course Descriptions Photographic Studies Photographic Studies is where you master your most important tools. You'll familiarize yourself with lenses, tripods, and the latest in photographic technology. Instructors will also assist during field shoots as you experiment with different techniques and gain confidence. No matter your skill level, we'll help you cement the basics. Lighting Lighting is elemental. Great photographers know how to master light in all of its variations and forms.

This course teaches you everything from the fundamentals of seeing light to how to work with both natural and artificial lighting, as well as specialty techniques for shooting professional portrait, adventure, food and product images both inside and out. You'll become proficient in your knowledge of the speedlights, strobes, and modifiers that will set you apart in the trade. Image Editing Image Editing is where we bring the magic of photography to life. Using the top software in the industry, instructors will teach you how to turn a good image into an exceptional one.

From proper storage techniques and proven workflows to fine-tuning raw photos and high-end image manipulation, this course covers everything you need to know. Using the latest versions of Adobe Lightroom, Adobe Photoshop and Capture One Pro, you'll learn how to correct, perfect, improve and augment your images. Through follow-along instruction and one-on-one lab time, you'll master techniques for capturing, protecting, processing, and maximizing every image to the highest professional standards.

Business Studies Business Studies is vital. To make it as a photographer, you need to know how to run a business. In this class you'll learn everything from how to write a business plan to understanding business costs and how to work with clients. You'll learn about pricing, contracts, licensing, and copyrights. These are the skills that take years to acquire on your own. Let RMSP instructors show you how to get things right the first time around.

Visual Studies Visual Studies is all about perception. You'll consider the history and evolution of photography and think critically about composition, story, perspective, and style. You'll learn to identify the qualities of extraordinary images through interactive critiques with your group. You'll also pursue your unique vision and discover how best to express it.

Marketing Marketing is where you learn how to differentiate yourself. The internet and social media have been game-changers when it comes to photography, and you need to discover what makes you stand out from the crowd. You will learn how to effectively promote your work, create your brand, and use the best outreach tools available, whether it's social media, a blog, online publishing or your own website. Output Output is what separates the pros from amateurs. This is where you'll learn how to get your work into the world and practice the many decisions you'll make when it comes to printing, publication or posting online.

Discover how to create a workflow for perfect color accuracy every time and how to be intentional when it comes to where you share your work. With one-on-one assistance from your instructor, you'll be producing razor sharp, gorgeous prints in our state-of-the-art lab and sharing your work in a way that generates interest. Genre Studies Genre Studies is where you explore what interests you most. Maybe it's portraiture, sports, performance or architecture. Perhaps you're drawn to conceptual photography, weddings, food, or editorial.

Whatever you choose, you'll engage in lectures and discussions and work with some of the most accomplished professionals in the field as you get a feel for possibilities and styles. Video Video is increasingly in demand.