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The New Rules of Lead Generation: Proven Strategies to Maximize Marketing ROI by David T. Scott

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Add to cart. Scott , Hardcover. Be the first to write a review About this product. About this product Synopsis Lead-generation marketing is evolving rapidly, but many companies are still using the same methods they always have. How can a marketer know which lead generation tactics will provide them with the best, most actionable leads for their products or services? What's been missing - until now - is a strategic look at how lead-generation tactics can work together to produce the maximum number of quality leads.

Scott examines the seven most successful tactics, including e-mail, direct mail, and search engine marketing; banner and social media advertising; cold calling; and trade shows. He reveals when to use which tactics, how to use them cost-effectively and get the best results, and how each tactic has changed in recent years and will continue to evolve in the future. Satisfaction Guaranteed!

The New Rules of Lead Generation: Proven Strategies to Maximize Marketing ROI

Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting.

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Condition: UsedAcceptable. More information about this seller Contact this seller 4. Published by Harpercollins Focus, United States Condition: New. Language: English. Brand new Book. Lead-generation marketing is evolving rapidly, but many companies are still using the same methods they always have.

How can a marketer know which lead generation tactics will provide them with the best, most actionable leads for their products or services? What's been missing-until now-is a strategic look at how lead-generation tactics can work together to produce the maximum number of quality leads. Scott examines the seven most successful tactics, including e-mail, direct mail, and search engine marketing; banner and social media advertising; cold calling; and trade shows.

He reveals when to use which tactics, how to use them cost-effectively and get the best results, and how each tactic has changed in recent years and will continue to evolve in the future. Readers will also discover how to test new approaches on a limited budget and how to combine multiple tactics for a more powerful, integrated campaign. Featuring valuable tools for tracking costs and measuring results, this indispensable book shows marketers everywhere how to capture the leads they need to help their companies succeed.

Seller Inventory AAC More information about this seller Contact this seller 5.