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Thirty-five percent of its to year-old users are active on Instagram, while awareness of it is at 56 percent within the same age group, according to research agency Forsa. Predictably, Snapchat Germany users are mostly in the to year-old age group, with 66 percent of users within that bracket, while 29 percent are between 20 and 29 years old, according to eMarketer.

The same social network is a different social network

A smaller number of users — 2. A total 2, people were interviewed in January, 1, of whom use Snapchat.

Germany’s pioneer in Social Media & Influencer Marketing joins digital agency Dept

Twitter has always struggled Twitter has never gotten great traction in Germany. Twitter is a useful tool for journalists, who use it a lot, as do football clubs.

Social Media in Germany

But its failure to communicate German user figures early enough with agencies also hurt its growth. Meanwhile, YouTube continues to perform well, commanding the highest media budgets along with Facebook.


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  • LinkedIn is catching up fast to Xing Homegrown site Xing. But LinkedIn has steadily gained ground, now claiming 9 million users across Germany, Austria and Switzerland. Agencies attribute that to people who have previously lived abroad in countries where LinkedIn is the dominant network bumping up the average. New features and tools have also helped.

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    Skip to content State of social platform use in Germany in 5 charts. In conjunction with the Expo is a program of events, including stages with live presentations, a variety of minute seminars on specific digital marketing topics called Masterclasses and an Expo party. In , the OMR Expo welcomed more than 40, attendees.

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    The OMR Conference is a one-day specialist conference focusing on digital marketing topics and traditionally takes place on the second day of the OMR Festival. In , people attended the OMR Conference.

    Social Media in Germany

    As a B2B trade fair, the OMR Festival is primarily aimed at CEOs, higher-ups and marketing managers from companies of all sizes, who seek information and exchange on the current possibilities and solutions in the digital marketing sector. More than 40, people and exhibitors from Europe and beyond attended the event. More than speakers and presenters took part in Masterclasses, on two Expo stages and at the Conference. Over international exhibitors and approximately 26, visitors attended the seventh edition of the OMR Festival.

    The Conference and Expo attracted a total of industry professionals.

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    The agenda consisted of 20 speakers, including BuzzFeed founder Jonah Peretti, who spoke for the first time in Germany. Sabine Trepte, Dr. Approximately guests attended the premier event. From Wikipedia, the free encyclopedia.