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Subway is the largest fast-food company in the world by store count, with more than 24, restaurants in the United States alone. Indian tyre manufacturer, CEAT, is set to give a funny twist to its newly launched Fuelsmarrt tyres by means of a digital advertising series. The digital advertising series is broken down into three videos of 25 to 35 seconds each that promote the need and alternatives of saving fuel by integrating humour of real-life situations faced by people every day.

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We are extremely confident in developing an immediate consumer-connect with this new advertising approach which is perfectly in-sync with our quirky style of product promotion. Nitish Bajaj. Fuelsmarrt tyres.

How we do it:

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Tickle is a book about using social media as part of your business, brand and marketing. The name of the book comes from the old practise of tickling a trout.

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Which is to stalk a fish by getting close without spooking it. The same is true in online marketing where you want to get to know your customer in their natural environment. Tickle draws together techniques from public relations, design thinking, lean branding, customer experience design and consumer psychology. Peter Thomson is a digital brand strategist.

What we do:

He's an avid skier, street photographer and coffee geek. Peter started his career as a lawyer before moving into management consulting and brand strategy. He works with tech startups and global technology companies to use social media and community building as part of their brand strategy.

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  • TICKLE : How to Land a Big Fish using Social Media – rekoworamo.ml.
  • Tickle: Digital marketing for tech companies.
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Brand new Book. Tickle is a guide to digital brand strategy. The book shows companies how to improve their reputation online and to build relationships with important customers. Tickle includes tips and tricks from the fields of public relations, advertising, marketing, sales and customer psychology.

Tickle: Digital Marketing for Technology Companies

The book is based on interviews with successful tech startups and global software companies in London, Auckland, Sydney and Silicon Valley. Social media can now be used to research and build relationships with high value customers. Tickle includes an eight step process for embedding customer focused social media into your organisation.

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