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Manual Stories from My Sensei: Two Decades of Lessons Learned Implementing Toyota-Style Systems

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From the BP oil spill and the Egyptian revolution to the Haitian earthquake and the Australian floods, social media has proven its power to unite, coalesce, support, champion, and save lives. Presenting cutting-edge media communication solutions, The Four Stages of Highly Effective Crisis Management explains how to choose the appropriate language and media outlet to properly convey your message during and after a crisis. Unveiling the secrets of how to manage the media in a crisis, the book examines how rapidly evolving social media and Web 2. It illustrates the four distinct stages of media reporting during a crisis and details the information that must be provided.

Stories from My Sensei : Two Decades of Lessons Learned Implementing Toyota-Style Systems

The author provides readers with a wealth of helpful tips and tools--including guidelines, checklists, and case studies that illustrate best practices in crisis media management. Divided into five sections, the book: Examines how the kingdom of news has changed and considers the new hybrid model that is emerging Identifies the four distinct stages in which both old and new media report a crisis Addresses the use of spokespeople according to the four stages, as well as when to use the chief executive officer Discusses media interviews, including how to handle news conferences, bloggers, and the importance of media training Considers the communication aspects of crisis management--including how to harness the power of Facebook, Twitter, YouTube, Digg, Wikipedia, Flickr, and social media releases The book's resource-rich appendices include a checklist for briefing a spokesperson, sample media release, a step-by-step flowchart for creating a crisis communication plan, and social media policy guidelines.

Complete with a detailed guide on what tools to use and when to use them, this book provides the techniques and understanding required to communicate effectively and avoid any potential bad press and embarrassment that could result from information mismanagement.

Written by a noted authority in leadership and change management, the second edition of this popular toolkit provides expert guidance on using feedback as a performance improvement tool.

Recensioner

Defining knowledge in terms of the creation and consumption of waste, this resource provides an in-depth understanding of what practicing lean means for the information economy. Liker, professor and author of The Toyota Way Steve Hoeft has written an insightful and highly entertaining memoir describing his lean journey.

Strategic Management of Technological Innovation, 3rd Edition

He recounts powerful stories drawn from his work career to illustrate how an experienced Toyota sensei mentored his development. Hoeft uses the framework of the Toyota Production System house to integrate the narrative, with examples that make Toyota philosophy, methods, and tools spring to life.

In short, it will make you laugh and cry; knowing that true learning is accomplished through the joy of suffering!

Hoeft, Stories from My Sensei: Two Decades of Lessons Learned Implementing Toyota-Style Systems, 1e

He has not only written the way to be successful but he also demonstrated it successfully within various companies while keeping TPS pure and simple. You will see Steve's lively and inspired style coming through the pagesjust as one would expect from a very knowledgeable and masterful Lean practitioner, story-teller, and instructor. His participation in the University of Michigan Lean program as an instructor has set the bar high for all of us and generated high praise from many past Lean program participants as evidenced by some of the actual quotes below.

Very excited and passionate. Great stories: please write your book Steve!

1st Edition

The concepts will help tremendously. Topic s very useful!

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Very good knowledge. Thank you! He is a practitioner, teacher, change agent and thought leader in applying lean principles widely and deeply to unique, knowledge-worker processes for hundreds of clients in multiple industries and application areas, including healthcare, new product development, supply chains, defense, government, and manufacturing.

While at a Big 3 automotive firm, Mr. Hoeft then continued to learn about lean systems when he moved to Johnson Controls, Inc. He was also a Lean coach and consultant with Optiprise, Inc. Hoeft holds a dual bachelor of science degree in industrial engineering and operations research from Wayne State University and an MBA from the University of Toledo.